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Hi, I'm Andy Howell. Welcome to my profile!
Andy Howell's Bio:
Andy Howell's Experience:
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Ideation, Innovation, Incubation at Andy Howell
1984 - Present | Malibu CABuilding a better future, one million pixels at a time...
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Brand Collaboration at Andy Howell
1984 - Present | Malibu ~ Palo Alto -
Artist Collection / Collaborator (Licensed Artwork) at Skullcandy Inc.
July 2011 - December 2011> Developed limited edition artist series premium headphone collection in collaboration with the executive and design team at Skullcandy Inc. Artists represented in the collection were all a part of the Artsprojekt Global Creative Network, including Luca Ionescu of Like Minded Studios (an Australian designer and typographer, known for his typography design and logo for the opening sequence of the recent film Gatsby), Tristan Eaton of Thunderdog Studios (A Brooklyn and Los Angeles based designer, illustrator, and creator of the original Dunny vinyl figure), Andy Howell, and others. > Released at CES and SIA tradeshows in January 2012, the collection shipped to big box electronics and fashion retailers, as well as action sports boutiques and chains in Spring 2012.
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Brand Director at Zazzle
February 2008 - December 2011o Zazzle brand initiatives, including strategy, positioning, promotions and promotional partnerships, communications, events, media, and online and offline brand-focused experiences. Worked directly with the Zazzle Founders, VP of Marketing and Creative Director to define Brand strategy, key partnerships and outbound evangelism. o Strategic brand partnerships in media and product. Worked with the Director of Product Development and Chief Product Officer to define the sequencing of product partnerships with all related business and product development efforts. HIGHLIGHTS: o In early 2008, Howell recommended a visual overhaul of the Zazzle.com website, and managed a branding vision exercise which helped redefine the look-and-feel of the brand. For the next few years, Howell helped to redefine Zazzle's product brand partnerships, created limited product and promotions collaborations with Levi Strauss, Sony, and Skullcandy, which gained international notoriety and distribution at online and offline retailers including Apple and Best Buy, among others. o Howell initiated and directed a multi-artist iPhone case collaboration with Speck Products, which was featured in WIRED and Fast Company Magazines, landing nationwide full-chain placement in Apple retail stores. o Innovative promotional collaboration with partner Levi Strauss as a partner in the Levi Photo Workshop in New York City during the fall of 2010 gained international acclaim and placed the Zazzle brand with leading photography and culture brands including Leica, VICE Media, Terry Richardson, and Hamburger Eyes, among others. The Zazzle DIY art printers helped Levi Strauss partner tangibly with top pro artists in the NYC area. o Howell's creation and co-direction of Zazzle's The FUTURE film and Mass Customization and Personalization Conference 2011 Special Event helped position the company as industry leader in this emerging industry. Interview GenConnect - http://alturl.com/vkfxs
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Founder / CEO at Artsprojekt.com
February 2007 - December 2011Howell concepted, founded, and continued to direct Artsprojekt.com, a curated "Global Creative Network" of nearly 2000 of the world's most-wanted established and emerging artists, who design, publish and sell exclusive reproductions of their original art and design from Zazzle's range of customizable products. Artsprojekt lead initial partnership efforts with product and media brands, fostering partnership through collaboration in the form of limited edition products, promotional events, and art exhibitions. Products and collaborations were sold globally through Zazzle sites and artsprojekt.com and domestically in pinnacle retailers including Apple. Artsprojekt and Howell were featured in publications including Hypebeast, Slam X Hype, Wired, Fast Company, Vogue Italia, and many others. Iconic contemporary artists and award winning designers in Artsprojekt Global Creative Network included Obama HOPE Poster creator Shepard Fairey, Disney, DC Comics, and Marvel artist Jim Mahfood, 2-time Grammy award nonimee for music packaging design Matthew Curry, hip hop music icon Lil Jon, Bestselling author Clive Parker, fine artist and illustrator Kathie Olivas, and Ferragamo illustrator Q Cassetti, among other acclaimed visual artists, designers, and illustrators. Howell's Artsprojekt.com was acquired by Zazzle.com, Inc in August 2008, and Howell continued as GM of the subsite until his departure in Dec 2011.
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Promotional Collaborator / Mass Customization at Levi Strauss & Co.
September 2010 - December 2010Innovative promotional collaboration between Zazzle.com and partner Levi Strauss in the Levi Photo Workshop in New York City during the fall of 2010 gained international acclaim and placed the Zazzle and Artsprojekt brands with leading photography and culture brands including Leica, VICE Media, Terry Richardson, and Hamburger Eyes, among others. The Zazzle DIY art and apparel printers helped Levi Strauss partner tangibly with top professional artists and designers in the NYC area.
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Brand Collaborator (Artist Management and Licensed Artwork) at Speck Products
October 2009 - February 2010> Led artist series product collaborations featuring a number of works licensed to Speck for global manufacturing and distribution > Featured in Fast Company at CES 2010 as one of "two trends (that) were particularly noticeable in their attempts to fill in voids created by new technologies": http://www.fastcompany.com/blog/rob-tannen/designing-humans/two-ces-trends-2010-mullets-and-prosthetics > Andy Howell featured on WIRED Magazine Video: http://www.wired.com/video/artsprojekt--make-money-with-art/64069736001 > Sold in full chain distribution at Apple Retail North America
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Founder / President at Eggprojects, Inc
May 2004 - August 2007Eggprojects Brand Incubator and Hatchery launched brands through licensing, Direct to Retail and private label programs created by some of the most forward-thinking creative minds from around the world. Brands and designs created by Eggprojects connected with over 100 million people, creating far reaching success across the fashion, action sports, video game, urban, media, home essentials, jewelry, and automotive market segments worldwide. - Brand Creation, Wholesale Distribution, Licensing, Direct-To-Retail - Brands include Better Chemistry, Un1versal Mind, Militree, Hollywood Starlet, Rorret, Daydream, In Crowd, ZeroPop, International Time Specialists ITS, Paradigm, Emma Brite, Wollyhood, among others - Primary focus on strategic partnerships, financing, and creative direction - Created, developed, and sold unique private label and original branded programs to a range of retailers and licensing groups worldwide, including Target, Claires, Nordstrom, Urban Outfitters, Pacsun, DEMO, Virgin Megastores, Zumiez, Alloy, CCS, Delia's, Burlington Coat Factory, and Citit Trends, among many others - Un1versal Mind and Militree apparel brands featured as top selling t-shirt skus for multiple months in PacSun's DEMO retail chain, outselling popular urban and streetwear brands including Roca Wear and LRG - Daydream and InCrowd Brands were the first original independent brands without major celebrity endorsement to be chosen for full chain distribution by Claire's corporate buying office - Ginger Che Apparel, Jewelry, and Accessories Brand was featured in Womens Wear Daily, and worn by Paris Hilton, Jessica Alba, KRS-One, Madonna, and Guy Ritchie, among others - Better Chemistry launched first artist driven home essentials line, which was featured in Home Furnishing News and distributed full chain at Urban Outfitters, intiating Urban Outfitters Home Collection
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Founder / President / Creative Director at Imagewerks Youth Culture Branding
January 1999 - November 2004- Co-Founder, President and Creative Director - Responsible for major campaigns and promotions for such clients as McDonalds, Coca Cola, Activision's Tony Hawks Pro Skater Series, K2 Snowboards, Time Warner's Transworld Media Group, among others - Led the advertising, branding, and most-successful launch event of Activision's Tony Hawks Pro Skater Series for multiple video game console platforms including Sony Playstation and Microsoft XBox - Created McDonalds Board Buddiez Fingerboard Happy Meal, which sold over 73 million units in 5 weeks, landing it in the top ten Happy Meal Promotions of all time for North America, and #1 for Australia and New Zealand - Led the domestic launch promotions for Toyota's Scion Brand - Acquired by IPG Worldgroup's McCann Erickson in 2002, becoming part of Mark Dowley's Momentum Marketing Group, a precursor to IPG Sports and Entertainment
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Founder / President at Zero Sophisto
February 1993 - December 1997Marketing label including production and distribution of Action Sports clothing, accessories, and videos. - First action sports apparel-only company to sponsor a professional skateboard team -First sponsor of Jamie Thomas, iconic professional skateboarder and founder of multiple skateboard hard goods, shoe, and distributions companies, including Zero Skateboards. - Integrated hip hop, skateboarding, and graffiti subcultures into branding and advertising story - Creative director, in charge of branding, advertising, clothing design, and team - Oversaw financial planning and growth of company
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Founder / Creative Director at Girly Things
July 1995 - October 1997- First brand in the world to sponsor girl skateboarders - Worn by Kim Deal of pop group The Breeders on the cover and editorial of Spin Magazin - Worn by supermodel Naomi Campbell in TIME OUT New York for Spike Lee's film Girl 6 - Became popular apparel brand for young teen market in US, Europe, and Japan, influencing the birth of many girly-related clothing brands in the late 90's. - Noted as new clothing company of the year in icon fashion magazine - Widely featured in Japanese and European Teen and Youth Magazines, including SPY, TIME OUT, Transworld Skateboarding, and Fine Magazine, among many others.
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Founder / Director at Freedom Video
March 1995 - October 1997Freedom Video, a collaboration with Transworld Skateboarding Art Director and FUEL TV American Misfits Director Ted Newsome, led a new wave of skateboarding videos, which fused motion graphics, skateboard trickery, and complex storylines. - Full direction, editing and motion graphics development for a video project hailed as cutting edge by worldwide endemic magazines. - Used for classroom study by University of Southern California School of Cinema-Television.
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Founder / Creative Director at MTN Outerwear
March 1995 - October 1997Early snowboard-only apparel brand, focused on hardcore back-country and halfpipe riders with highly technical fabrication. - Distributed widely in Japan during the initial boom of action sports there - Featured in media including 411 Video Magazine, Freedom Video, SPY, Fine, Transworld Magazine, among others
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Co-Founder / Creative Director at Underworld Element / Element Skateboards
February 1992 - October 1994Co-Founded Underworld Element, later changing the name to Element Skateboards, led initial branding and development as partner and creative director, including team development, advertising, product conceptualization, design, graphics, video direction and production. - One of the early pioneers of the convergence of hip hop, skateboarding, and graffiti subcultures - Marketing label including production and distribution of Skateboards, Clothing, accessories, and videos. - Howell sold his 33% share in Giant Distribution, including New Deal, 411 and Element Skateboards brands in 1995 - Element Skateboards was acquired by Billabong in July 2002
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Co-Founder / Creative Director at New Deal Skateboards
April 1990 - October 1994New Deal Skateboards, partner and creative director in charge of branding, advertising, and product design. Marketing label including production and distribution of Skateboards, Clothing, accessories, and videos. - First skater-owned and skater-run collaborative, including pro skaters and artists Andy Howell, Ed Templeton, Mike Vallely, and more. - Brand heralded within industry as cutting edge trendsetting leader. Introduced street influenced graffiti art as staple for skateboard and clothing graphics. - Introduced "Big Deals," the first baggy jeans made for action sports, which launched a trend still prevalent today and spawned the rave fashion subculture, influencing JNCO Mfg and other trendy brands of the period.
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Co-Founder / Creative Director at 411 Video Magazine
May 1992 - October 1994411 Video Magazine, partner and creative branding consultant for number one action sports video magazine. Part of the New Deal, Inc group of brands. In 1993, director and co-founder Josh Friedberg led official spin-off of 411 Video, which spawned 411VM video magazine. - World's first action sports video magazine, set new gold standard for action sports videos - Extended to wider action sports genre - Acquired by Wasserman Media Group in 2004, resulting in the creation of Studio 411, a global action-sports production and distribution company.
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Founder at IdeaKind
November 2012
Andy Howell's Education:
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Art Institute of Atlanta
1986 – 1989 -
Norfolk Academy
1975 – 1985